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Duration: 10:47 minutes
Upload Time: 2007-03-05 09:10:41
User: melah65
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Description:
THE CENTURY OF SELF(EPISODE 1):The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.
His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.
It was the start of the all-consuming self which has come to dominate today's world.
"He said, I am the master of all of these, for I eat the essence of all of these: WHEAT" visit http://www.soulcravings.net FEED YOUR SOUL!
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Comments |
vickykd113 ::: Favorites 2008-01-20 18:01:26
i wonder if that PR guy feels any guilt about the part he's played in where the country is now.
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SafetyLight ::: Favorites 2008-01-16 17:36:46
Did you watch this series with your eyes shut? --They even covered how the media was controlled by forces entirely opposed to liberalism. Delusion is a choice driven by fear, I recognize that, but it still amazes me just how capable people are of lying to themselves.
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mentholcreative ::: Favorites 2008-01-11 11:51:54
thx a lot! we were just doing a study on advertising myths and symbols. this movie is a great starting point.
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RobZalete ::: Favorites 2007-12-18 05:57:24
Yes, "liberals" such as Karl Rove, Ralph Reed, Rush Limbough, Rupert Murdoch, etc. undoubtedly have this memorized.
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CirrusBluesummers ::: Favorites 2007-12-03 09:44:33
The lib-media must have this series memorized.
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